Markets and Trends
 
  • B to B Research
  • In-depth Interview
  • Faces to Faces Interview
  • Focus Group
  • Use & Attitude Studies
  • CATI Studies (Computer Assisted Telephone Interviewing)
  • CAPI Studies (Computer Assisted Personal Interviewing)
  • Conjoint Analysis
  • Competitive Intelligence
  • Analysis SWOT
  • Customer's Satisfaction
     
  • Fidelity Programs
  • Promotion for Exchange, Instant Win, Discount and Community
  • Image & Positioning Studies
  • Benchmarking
  • CSM
  • Mystery Shopping
  • Branding
     
  • Concept Test
  • Product Test
  • Packaging Test
  • Brand Awareness
  • Optimum Competitive Positioning
  • Simulated Sales Test
  • Brand Equity
  • Trade Marketing
     
  • Assessment of Contribution Channels
  • Analysis of New Distribution Formats
  • External Audits of Distribution
  • Pricing
  • Retailer Audits
  • Drawing up of Sales Plans
  • Commercial Reengineering
  • Sales Force
     
  • Drawing up of the Position’s Profile
  • Candidates’ Interview and Selection
  • Development of Remuneration and Incentive Systems
  • Optimum Number of Agents and Territory Design
  • Training Programs
  • Methods for Management Assessment and Control
  • Strategic Communication
     
  • Definition of Entrepreneurial Vision and Mission
  • Design of Communication Strategies
  • Improvement of the Corporate Image
  • Brochures and Newsletters
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